Clear customer information
Give customers clearer information about Australian ownership or manufacturing status.
BAF business verification
Understand BAF verification.
See what it means.
BAF verification is a separate evidence-based process for Australian ownership and Australian-made claims. A business can be listed in the directory without being BAF Verified.
Verification applications
Opening later
BAF is currently building and improving the national directory. Public verification applications are not open yet.
- Directory listings remain clearly marked by status
- Verification requires evidence and independent assessment
- Approved businesses receive the relevant badge and BAF ID
What verification provides
Clear proof customers can check.
Once applications open, eligible businesses will be able to support Australian ownership or manufacturing claims with a separately assessed BAF verification status.
Distinct directory status
Verified status is displayed separately from an ordinary BAF directory listing.
Verification badge
Approved businesses can use the relevant BAF digital badge on approved websites, social media and marketing material.
Public BAF ID
Each approved business receives a unique BAF verification ID so customers can check its current status.
Verification categories
Three statuses, each based on supporting evidence.
Australian Owned
For eligible businesses that provide evidence supporting their Australian ownership claim.
Australian Made
For eligible businesses that provide evidence about where and how their products are manufactured.
Australian Owned & Made
For eligible businesses that meet the requirements for both Australian ownership and Australian manufacturing.
Verification is earned
Approval cannot be purchased.
Verification status is based on evidence and assessment against BAF standards. Payment, promotion or featured placement does not determine whether a business qualifies.
Directory listing and verification remain separate so consumers can clearly see whether a business has completed the assessment.
Founding Business recognition
Founding Business recognition acknowledges eligible early supporters. It does not replace, influence or guarantee BAF verification.
For now
Explore the directory while BAF prepares verification.
Businesses can continue to claim and manage eligible directory listings. Verification applications will be opened separately when the program is ready for public applications.