Buy Australian First

Legal

Corrections, Complaints & Appeals

Last updated: 15 August 2026

Buy Australian First Pty Ltd (BAF) aims to keep its directory accurate and its verification process fair. This policy explains how businesses and members of the public can raise concerns.

1. Directory correction requests

A business or member of the public may report directory information that appears inaccurate, outdated, duplicated or assigned to the wrong category or location. Correction requests are free.

Please provide, where available:

  • the business name and BAF listing URL;
  • the information said to be wrong;
  • the requested correction;
  • a reliable source supporting the correction; and
  • your relationship to the business, if relevant.

BAF may verify the request against public information or contact an authorised representative before making a material change.

2. Requests to remove or deactivate a listing

BAF may deactivate or remove a listing where a business has permanently closed, the listing is a duplicate, the information does not relate to a genuine business, continued publication would be unlawful, or another sound directory-quality reason applies.

A business cannot require BAF to describe an unverified business as verified, and a correction request cannot be used to bypass the verification process.

3. Reporting misuse of a BAF badge or ID

Anyone may report suspected misuse of a BAF badge, false BAF ID, expired badge, altered badge or a claim that appears broader than the verification shown in the BAF record. Please include a link, screenshot or other evidence where possible.

BAF may contact the business, preserve relevant records and take corrective, suspension or revocation action under the applicable verification and badge terms.

4. General complaints

A complaint may concern BAF conduct, directory administration, account handling, privacy, payment administration, verification processes or badge use. Please explain what happened, the outcome you are seeking and any relevant evidence.

5. Verification appeals

An applicant or verified business may appeal a BAF decision to reject, suspend or revoke verification. An appeal should normally be lodged within 30 days of the decision notice.

The appeal should identify:

  • the decision being challenged;
  • the reasons the applicant says the decision should change;
  • any factual error in the original assessment; and
  • any new or clearer evidence relevant to the standard.

6. How BAF reviews an appeal

BAF will review the challenged decision against the published standard and the evidence available. Where reasonably practicable, BAF will use a fresh review of the disputed issues rather than simply repeating the earlier conclusion.

BAF may uphold the original decision, vary it, restore verification, change the approved scope, request more information or make another outcome consistent with the standard. BAF will provide reasons for the outcome.

7. Urgent suspension while a matter is reviewed

If there are reasonable grounds to believe continued public use of a BAF badge could materially mislead consumers, BAF may temporarily suspend the public verification status while it investigates. A temporary suspension is not, by itself, a final finding of wrongdoing.

8. Timeframes

BAF aims to acknowledge a substantive complaint or appeal within 5 business days and to resolve straightforward matters within 20 business days. Complex ownership, manufacturing, privacy or third-party evidence issues may take longer. If more time is needed, BAF will provide an update where reasonably practicable.

9. Procedural fairness

Where BAF is considering adverse action based on disputed facts, it will normally tell the affected business the substance of the concern and provide a reasonable opportunity to respond, unless urgent action is reasonably necessary to prevent public deception, unlawful conduct or a material security risk.

10. Privacy complaints

Privacy complaints are also handled under the BAF Privacy Policy. Please avoid sending unnecessary identity documents or sensitive information by ordinary email. Where the Privacy Act applies, a person may also have rights to complain to the Office of the Australian Information Commissioner.

11. Payment disputes

Payment and refund issues are governed by the Payments, Renewals & Refunds Policy. A payment dispute does not change the evidence standard used to determine whether a business qualifies for BAF verification.

12. No retaliation for a genuine complaint

BAF will not refuse a correction or verification solely because a person has made a genuine complaint. Deliberately false, abusive, threatening or fraudulent submissions may be restricted where reasonably necessary to protect users or the integrity of the process.

13. How to contact BAF

Send correction requests, complaints and appeals to admin@buyaustralianfirst.com.au. Use a clear subject such as “Directory correction”, “Verification appeal” or “Badge misuse report”.

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